01 / Brand Strategy & Development

BUILDING
BRANDS THAT
GROW.

A great brand is more than a logo or a color palette. It's the foundation for how customers experience a company, how teams communicate value, and how businesses earn trust.

Overview

Brand strategy that goes beyond the visual.

I've helped organizations strengthen their brand through positioning, messaging, website transformations, product launches, and customer-focused storytelling. Strong brands don't just look good. They create conditions for growth.

The strongest brands don’t just attract attention. They create trust, earn loyalty, and make it easier for customers to say yes.
Featured Work

Where strategy
meets execution.

Syspro Global Rebrand
Manager, Growth & Content Marketing
Challenge

Unify branding across regions while supporting a new global identity, maintaining consistency while preserving the regional relevance that drives Americas customer engagement.

My Role
  • Led regional rollout of the global rebrand
  • Executed website updates across digital properties
  • Created campaign assets and collateral
  • Developed social media strategy and content
  • Built sales enablement materials
  • Adapted global messaging to regional audiences
  • Coordinated with global marketing teams
Impact
✓ Consistent brand execution across all Americas touchpoints
✓ Improved alignment between global strategy and regional execution
✓ Supported product launches and integrated campaigns with on-brand assets
✓ Created scalable templates and governance for ongoing brand compliance
Reynolds & Reynolds / Automotive Brand Portfolio
Brand Marketing Specialist
Scope

Supported brand strategy, product marketing, and integrated campaign execution across a portfolio of automotive technology solutions serving dealerships across North America.

Products & Brands
  • GoMoto: digital retailing platform
  • ReconTRAC: vehicle reconditioning software
  • The Appraisal Lane: trade-in technology
  • Acquisition integration campaigns
  • Portfolio-wide brand campaigns
Outcomes
✓ Go-to-market launch support for three technology brands
✓ Built strong foundation in brand strategy and product positioning
✓ Cross-functional collaboration with product, sales, and creative teams
Brand Build · From Scratch
The Greentree Group · Back To Business I.T.

Brand & Website
Built From Zero.

$18K saved in
outsourced costs

Built the Back To Business I.T. brand from the ground up: identity, voice, website, and full content library, while working as Creative then Senior Marketing Specialist at The Greentree Group. Eliminated the need for an agency entirely.

What I Built
→Complete brand identity: logo, color system, typography, visual language
→Full website: strategy, architecture, copy, and design
→All resources page content: guides, blogs, case studies, and marketing collateral
→Social media presence and content program
→Ongoing brand governance and content strategy
View Live Website → Resources Page →
backtobusinessit.com
Back To Business I.T. Website, built from scratch by Jessica Rudnicki
What Others Say
“

Working with Jessica was an incredible experience and a true example of what great leadership looks like. She brought a strong combination of professionalism, strategic thinking, and creativity to every initiative, consistently providing clear direction while empowering the team to do their best work.

Michael Boctor
Campaign Marketing Specialist · Syspro
“

Her ability to build structure and long-term strategy has been invaluable, and the groundwork she laid continues to support the department’s ongoing success. It’s clear that Jessica is a forward-thinking professional who brings both vision and high-quality execution to her work.

Hailey M. Clark
Creative Marketer · The Greentree Group
“

Working with Jessica is like working with a breath of fresh air off an ocean breeze. She is competent in a way that requires no effort. Brilliance embodied. I had such fun and have great respect for the individual charm, tenacity, and wonderful work we did together. I highly recommend her as an incredible asset to any organisation.

Kalycia Jennifer Urquhart
Fractional CMO & Co-founder · Digital Doorway
“

Jessica’s efforts increased traffic to our website and social media accounts exponentially. She is skilled in project management, graphic design and campaign development.

Alexzandria Jones
Director · Back To Business I.T.

LET’S
TALK.

The projects I enjoy most usually begin with someone saying, “We’ve never done this before.”

If you’re building a marketing function that needs to move fast and prove impact, let’s talk.

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