03 / Email Marketing & Customer Journeys

EMAILS THAT
EARN
EVERY CLICK.

Email remains one of the most powerful channels for building relationships, educating audiences, and driving action, when done right.

Overview

Email programs built around the customer journey, not the send calendar.

Throughout my career, I've developed email strategies that support every stage of the customer journey: from demand generation and lead nurturing to customer onboarding, product launches, webinars, events, and retention initiatives. Every campaign is built with a clear objective, thoughtful segmentation, and measurable business outcomes in mind.

The best email marketing doesn’t feel like marketing. It feels timely, relevant, and genuinely helpful.
Start with the reader

Every email begins with understanding the person receiving it: their role, their priorities, and where they are in the decision process.

Earn every click

Subject lines, preview text, CTAs: every element is crafted to earn attention and pull the reader toward the next step.

Measure what matters

Open rates are a vanity metric. I focus on clicks, conversions, pipeline influence, and downstream revenue impact.

Featured Work

Email programs that
moved the business forward.

Syspro
Customer Modernization Campaign

Educate existing ERP customers on modernization pathways and encourage upgrade and cloud adoption conversations.

What I Created
  • Multi-touch email nurture sequence
  • Segmented campaigns by customer type and upgrade stage
  • Downloadable resource follow-up emails
  • Sales team follow-up content and templates
  • Webinar promotion and post-event sequences

Supported one of Syspro’s largest regional customer growth initiatives, contributing to pipeline across hundreds of ERP customers.

Syspro · Ongoing
Webinar Campaign Series

Increase registrations and attendance for thought leadership webinars while maximizing on-demand engagement post-event.

What I Created
  • Save-the-date campaigns
  • Registration emails and reminder sequences
  • Day-of and last-chance communications
  • Post-event follow-up with replay access
  • On-demand nurture campaigns for non-attendees

Consistent attendance and engagement across quarterly webinar programs, supporting broader demand generation and pipeline goals.

Rivel, Inc.
Monthly Newsletter Program

Strengthen customer engagement while promoting thought leadership content, product updates, and company news.

What I Created
  • Editorial planning and content calendars
  • Monthly copywriting and content curation
  • Design direction and layout guidance
  • Audience segmentation strategy
  • Performance reporting and optimization

Built the newsletter from launch, growing a consistent and engaged audience while improving brand visibility and repeat engagement.

Reynolds & Reynolds
Product Adoption Email Programs

Drive adoption, engagement, and retention for a portfolio of automotive technology products across dealership customers.

What I Created
  • Product launch announcement sequences
  • Feature highlight and adoption campaigns
  • Customer communications and renewals
  • Audience segmentation and personalization
  • Campaign performance reporting

Supported customer awareness, engagement, and product adoption across multiple brands including GoMoto, ReconTRAC, and The Appraisal Lane.

Campaign Spotlight
1K
Registrations · Max Capacity Reached
The biggest webinar in Syspro’s history. We hit the registration limit and had to turn people away.

Unlock Hidden Value:
18 Modules Hiding
in Plain Sight

A full-funnel webinar campaign built to convert existing Syspro customers into active ERP users, proving that untapped product value is one of the most efficient pipelines a company already owns.

Email Content Social Channel Partner Activation Demo Video
$84K
Attributed
Revenue
$84,457.30
$2M
Associated
Deal Value
$2,059,853.51
4K+
Influenced
Contacts
4,275 contacts
40
Deals
Influenced
Linear attribution · HubSpot
The Email Sequence
Channel Partner Activation
Partner activation email

01 · Partner Activation

Unlock 18 Hidden Syspro Modules
Webinar invite email

02 · Invite

18 Modules. 1 Week. Don’t Miss This.
7-day reminder email

03 · 7-Day Reminder

48 Hours: Last Chance to Register
48-hour reminder email

04 · 48-Hour Reminder

We’re Officially at Capacity
At capacity email

05 · Sold Out

Choose Your Quick Win
Quick win post-event email

06 · Post-Event Follow-Up

You missed it. Watch today.
Replay email

07 · Replay & On-Demand

Focus Areas

Every email has
a job to do.

Demand Generation
  • Cold outreach and ABM sequences
  • Event and webinar promotion
  • Lead magnet follow-up
  • Re-engagement campaigns
Lead Nurture
  • Multi-touch drip sequences
  • Behavior-triggered workflows
  • Content and resource delivery
  • Sales handoff readiness
Customer Marketing
  • Onboarding and adoption
  • Product education series
  • Renewal and expansion
  • Newsletter programs
Campaign Execution
  • HubSpot workflow builds
  • Segmentation strategy
  • A/B testing and optimization
  • Performance reporting
What Others Say
“

Her ability to balance big picture vision with thoughtful execution helped drive meaningful results, and brought a level of creativity and problem solving that made a real impact.

Michael Boctor
Campaign Marketing Specialist · Syspro
“

Jessica’s efforts increased traffic to our website and social media accounts exponentially. She is skilled in project management, graphic design and campaign development.

Alexzandria Jones
Project Manager · Rivel, Inc.

LET'S
TALK.

The projects I enjoy most usually begin with someone saying, “We’ve never done this before.”

If you're building a marketing function that needs to move fast and prove impact, let's talk.

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