02 / Content Strategy & Copywriting

CONTENT THAT
DRIVES
ACTION.

Great content doesn't exist to fill a content calendar. It exists to educate, inspire, persuade, and move people to take action.

Overview

Every word should earn its place.

Throughout my career, I've created content that supports every stage of the buyer journey: from building awareness and generating demand, to enabling sales conversations and strengthening customer relationships. Whether it's a campaign, landing page, product launch, case study, or executive presentation, my goal is always the same: create content that delivers results.

The best copy sounds like a conversation, not a sales pitch. Every word should have a purpose: to educate, build trust, or move someone to act.
Featured Work

Stories backed
by outcomes.

Syspro
Customer Modernization Campaign

Drive awareness and adoption of customer upgrade and cloud migration pathways across the ERP customer base.

What I Created
  • Full campaign messaging framework
  • Landing page copy and structure
  • Multi-email nurture sequence
  • White paper and downloadable resources
  • Social media content series
  • Sales enablement materials

Supported one of Syspro’s largest regional customer growth initiatives, targeting hundreds of existing ERP customers across the Americas.

Rivel, Inc.
Website Transformation

Improve digital engagement, clarify brand positioning, and create a content experience that converts visitors into leads.

What I Created
  • Full website copy and messaging
  • Information architecture and page structure
  • SEO-optimized content across all pages
  • User journey and content mapping
  • Ongoing blog and resource content

Organic Website visitors grew from 53K to 93K in six months. Average session duration increased from 28 seconds to 2 minutes and 36 seconds. Google rankings improved for 50+ keywords.

Syspro & Rivel · Ongoing
Thought Leadership Program

Position the company and its executives as credible, trusted voices in the industry through consistent, high-value content.

What I Created
  • Long-form blog articles and whitepapers
  • Executive bylines and LinkedIn content
  • Webinar scripts and presentation content
  • Quarterly newsletters and editorial planning
  • Customer education resources

Supported demand generation, lead nurturing, and customer education and strengthening brand authority in competitive markets.

Reynolds & Reynolds
Product Launch Campaigns

Support the go-to-market launch of automotive technology solutions, translating complex products into clear, customer-focused messaging.

What I Created
  • Product positioning and messaging
  • Launch campaign content and collateral
  • Customer communications and email campaigns
  • Sales enablement and battlecard content
  • Customer advocacy and retention content

Contributed to product awareness, customer adoption, and retention across multiple automotive technology brands and software solutions.

Campaign Spotlight
GoMoto Smart Kiosk customer testimonial ad
gomoto-testimonial.jpg
Reynolds & Reynolds · GoMoto

GoMoto Smart Kiosk
Product Campaign

After Reynolds & Reynolds acquired GoMoto, I flew to Temecula, CA with our video team to interview senior leadership at Temecula Valley Buick GMC. Those testimonials became the foundation of a full product campaign for GoMoto Smart Service Kiosks, spanning video, paid ads, landing pages, and long-form content.

“We’ve gone from a good month being $150,000 in gross profit to $300,000 a month. Our monthly gross has doubled with GoMoto kiosks.”

Fred Hayes · Temecula Valley Buick GMC
What I Did
→On-site video production and interview direction
→Campaign landing page strategy and copy
→Customer success story and case study
→Blog posts and infographics
→Paid digital ads in automotive publications
→Social media content and organic distribution
Landing Page → Video 1 → Infographic → Blog Post →
What I Create

Four categories.
Every stage of the journey.

Demand Generation

Campaign copy, gated assets, and nurture sequences built to move prospects through the funnel and into pipeline.

Thought Leadership

Long-form content, executive ghostwriting, and industry commentary that builds authority and earns trust before the first conversation.

Sales Enablement

Battle cards, one-pagers, and presentation decks that give sales teams the language to handle objections and close faster.

Product & Launch Content

Product explainers, release announcements, and campaign messaging that makes new capabilities land with the right audience.

What Others Say
“

Working with Jessica was an incredible experience and a true example of what great leadership looks like. She brought a strong combination of professionalism, strategic thinking, and creativity to every initiative, consistently providing clear direction while empowering the team to do their best work.

Michael Boctor
Campaign Marketing Specialist · Syspro
“

Whether developing demand generation strategies, building compelling content programs, or driving cross-functional campaigns, she approaches every challenge with creativity, focus, and a clear sense of purpose.

Kelly Fleming
Manager, Growth and Content Marketing (International) · Syspro
“

Her ability to build structure and long-term strategy has been invaluable, and the groundwork she laid continues to support the department’s ongoing success. It’s clear that Jessica is a forward-thinking professional who brings both vision and high-quality execution to her work.

Hailey M. Clark
Creative Marketer · The Greentree Group
“

Working with Jessica is like working with a breath of fresh air off an ocean breeze. She is competent in a way that requires no effort. Brilliance embodied. I had such fun and have great respect for the individual charm, tenacity, and wonderful work we did together. I highly recommend her as an incredible asset to any organisation.

Kalycia Jennifer Urquhart
Fractional CMO & Co-founder · Digital Doorway
“

Jessica’s efforts increased traffic to our website and social media accounts exponentially. She is skilled in project management, graphic design and campaign development.

Alexzandria Jones
Director · Back To Business I.T.

LET’S
TALK.

The projects I enjoy most usually begin with someone saying, “We’ve never done this before.”

If you’re building a marketing function that needs to move fast and prove impact, let’s talk.

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