05 / Landing Pages & Digital Experiences

DIGITAL EXPERIENCES
THAT CONVERT.

A landing page has one job: move someone to take the next step. Everything else is noise.

Overview

Conversion-driven pages that remove friction and earn trust.

I've designed and optimized landing pages supporting demand generation campaigns, product launches, webinars, customer marketing initiatives, and paid media programs. Every decision is guided by three questions: Does this earn attention? Does this answer the visitor's question? Does this make the next step obvious?

My Philosophy
The best landing pages aren’t always the prettiest pages. They’re the ones that remove friction, answer questions, and make the next step obvious.

A page that looks great but doesn’t convert is a design project, not a marketing asset. I build pages with conversion as the primary metric, treating everything else (design, copy, structure) as a means to that end.

Featured Projects

Pages built to
perform, not just exist.

Rivel, Inc.
Website Transformation

Rebuild the digital experience from the ground up to improve engagement, generate more qualified leads, and better represent the brand.

Strategy & Execution
  • Full information architecture redesign
  • Page-by-page copy and messaging strategy
  • SEO content optimization across all pages
  • User journey and conversion path design
  • Lead capture optimization and CTA strategy

Organic website visitors grew from 53K to 93K. Average session duration increased from 28 seconds to 2 minutes and 36 seconds, a 460% improvement in engagement. Improved Google rankings on 50+ target keywords.

Syspro
Customer Modernization

Create a campaign landing page that educates ERP customers on upgrade pathways and drives direct sales conversations.

Strategy & Execution
  • Campaign-specific landing page strategy
  • Messaging hierarchy and value proposition
  • Resource and content integration
  • Conversion-optimized form design
  • Sales handoff and follow-up flow

Core digital hub for one of Syspro’s largest regional customer growth campaigns, supporting pipeline generation across hundreds of ERP customers.

Syspro · Ongoing
Paid Media Lead Drivers

Build conversion-optimized landing pages to support LinkedIn and Google Ads campaigns, maximizing lead quality from paid traffic.

Strategy & Execution
  • Audience-specific page variants
  • Message match between ad and landing page
  • Above-the-fold conversion optimization
  • Form friction reduction
  • Performance testing and iteration

Supported consistent paid media lead generation contributing to $15.5M+ in marketing-sourced pipeline across the Americas region.

The Greentree Group
Corporate Website Build

Design and launch a new corporate website in-house, creating the company’s primary digital presence and lead generation hub from scratch.

Strategy & Execution
  • Website strategy and site architecture
  • Full copywriting and content development
  • In-house design and development
  • SEO foundation and on-page optimization
  • Lead capture and conversion strategy

Saved $18,000 in outsourced development costs. The website became the foundation for a 70% increase in inbound lead generation through SEO and digital marketing.

Case Study

The Rivel Website
Transformation.

53K → 93K
Organic Traffic
< 1 Year
50+
Target Keywords
Improved in Ranking
12
Top Keywords
on Page 1 of Google
460%
Improvement in
Avg. Session Duration
Before & After
Before Original site · Low engagement · Weak SEO
rivel.com
Rivel website before redesign
rivel-before.jpg
After Rebuilt site · 76% more visitors · Page 1 rankings
rivel.com
Rivel website after redesign
rivel-after.jpg
Before Solutions page · Scattered layout · No clear CTA path
rivel.com/solutions
Rivel solutions page before redesign
rivel-solutions-before.jpg
After Rebuilt page · Clear hierarchy · Outcome-led messaging
rivel.com/solutions
Rivel solutions page after redesign
rivel-solutions-after.jpg
460% Improvement in Average Session Duration
76% Growth in Annual Website Visitors
50+ Keywords Improved in Search Ranking
$15.5M+ Marketing-Sourced Pipeline Supported by Campaign Landing Pages
My CRO Approach

Every element earns
its place or gets cut.

Message Match

The page speaks the same language as the ad or email that brought someone there. No bait-and-switch. No cognitive friction from mismatched expectations.

Above-the-Fold Clarity

The hero section answers three questions in under five seconds: What is this? Why does it matter to me? What do I do next? If it can't, it gets rewritten.

Friction Audit

Every form field, every modal, every unnecessary click is a reason to leave. I systematically identify and remove anything that creates hesitation.

Social Proof Placement

Testimonials and proof points land where doubt lives, not just at the bottom of the page. Objection, meet evidence.

CTA Hierarchy

One primary action. Supporting actions that don't compete. Clear visual hierarchy so the next step is never ambiguous.

Test and Iterate

Hypotheses, not hunches. I build structured tests around specific friction points and let performance data drive the next decision.

What Others Say
“

Working with Jessica was an incredible experience and a true example of what great leadership looks like. She brought a strong combination of professionalism, strategic thinking, and creativity to every initiative, consistently providing clear direction while empowering the team to do their best work.

Michael Boctor
Campaign Marketing Specialist · Syspro
“

Her ability to build structure and long-term strategy has been invaluable, and the groundwork she laid continues to support the department’s ongoing success. It’s clear that Jessica is a forward-thinking professional who brings both vision and high-quality execution to her work.

Hailey M. Clark
Creative Marketer · The Greentree Group
“

Working with Jessica is like working with a breath of fresh air off an ocean breeze. She is competent in a way that requires no effort. Brilliance embodied. I had such fun and have great respect for the individual charm, tenacity, and wonderful work we did together. I highly recommend her as an incredible asset to any organisation.

Kalycia Jennifer Urquhart
Fractional CMO & Co-founder · Digital Doorway
“

Jessica’s efforts increased traffic to our website and social media accounts exponentially. She is skilled in project management, graphic design and campaign development.

Alexzandria Jones
Director · Back To Business I.T.

LET’S
TALK.

The projects I enjoy most usually begin with someone saying, “We’ve never done this before.”

If you’re building a marketing function that needs to move fast and prove impact, let’s talk.

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