Social Media | Jessica Rudnicki

Overview

Strategy first. Content second. Metrics always.

Throughout my career, I've developed social strategies that align with integrated marketing campaigns, amplify thought leadership, support product launches, and create a more consistent brand experience across channels. Whether leading global governance or managing day-to-day content, I always start with one question: what is this content supposed to do for the business?

My Approach

I don’t believe in posting for the sake of posting. Every piece of content should have a purpose: whether that’s educating customers, generating awareness, supporting a campaign, or strengthening brand trust.

Featured Work

Social that supports
the bigger picture.

The Greentree Group

Global Social Governance Model

Created the first structured global organic social governance model for The Greentree Group and its brand of service, Back To Business I.T., to bring consistency, strategy, and measurable outcomes to regional social execution.

What I Built

Global social governance framework and playbook
Content planning templates and editorial calendars
Campaign execution standards across regions
Regional collaboration workflow and approval process
Platform-specific content guidelines (LinkedIn, Facebook, X)
Reporting framework and performance benchmarks

Established The Greentree Group’s first structured, scalable approach to global organic social, aligning content planning, campaign execution, and regional teams to create a more strategic and consistent brand presence worldwide.

Syspro · Ongoing

Integrated Campaign Social Strategy

Align social content with demand generation campaigns, product launches, and customer marketing initiatives to amplify reach and drive pipeline.

What I Created

Campaign-specific social content series
Paid and organic social alignment strategy
Webinar and event promotion content
Customer modernization social campaign
Product launch social content and cadence

Social content consistently aligned to campaign objectives, supporting broader demand generation and brand awareness goals across the Americas region.

Reynolds & Reynolds

Product & Brand Social Content

Support product launches, brand awareness, and customer engagement across automotive technology brands through social media content and campaign support.

What I Created

Product launch social content and announcements
Customer success story amplification
Event and tradeshow social coverage
Brand awareness and promotional campaigns
Cross-channel content alignment

Contributed to brand awareness, customer engagement, and product visibility across multiple automotive technology brands and business units.

In Practice

From strategy
to screen.

Every post below started with a goal. Here's what end-to-end social execution looks like: copy, design, and strategy all in one.

LinkedIn · Syspro